A coffee brand inspired by the atmosphere of Al Zalal District in Diriyah, where Najdi heritage meets modern social experiences.
The visual identity draws from traditional architecture, earthy color palettes, and everyday moments that reflect the warmth of Saudi hospitality. Through illustration and storytelling, the brand transforms a simple coffee experience into a space for connection, comfort, and belonging.
Designed to capture the feeling behind its name—Roq, a moment to slow down, unwind, and enjoy the present.
Project i did for unli.agency
